Each week we share one video idea with one brand. (creative pro bono)
Who is ecobee?
When it comes to smart thermostats, there are basically two players, Nest and Ecobee. Well, three if you include Honeywell, who despite making thermostats for 60+ years, was late to the 'smart' thermostat game and basically copied Nest's design. But I won't bore you with my knowledge of Honey and Wells.
Ecobee prides itself on saving people energy, one of the way's they accomplish this is by having the thermostat automatically turn it's self on and off depending on activity in the house. That type of functionality makes using this tech gadget incredibly easy to use. So easy in fact, that we think that a video that makes that process harder is in order.
What is a Rube Goldberg machine?
A Rube Goldberg machine is an overly complicated process that performs a simple function. Remember in the movie Back to the Future when Doc has that crazy contraption that opens a can of food for his dog? Or maybe you've played the old board game Mouse Trap. The above screenshot depicts a complicated way for turning on a light bulb.
We've seen bands and brands do their own take on the Rube Goldberg machine; like OK GO or Honda. These types of videos always do well. Sometimes it's just because it gets viewers to say 'Man, that must of taken forever'. Of course it's always good to have a unique twist and ours is below.
Create a Rube Goldberg machine that is completely made up of former tech gadgets. Perhaps there is a domino part and the dominoes are stacked smart phones, starting with a Palm Treo, that hits an iPhone 2G, then a Samsung Galaxy, etc. Another part might be a record player that spins and presses play on a tape deck. The video would pay homage and recount a chronological history of all the tech products that led up to the Ecobee thermostat.
Everything would culminate to a final action, where an object is pushed past the sensor of the thermostat and triggers it on.
Maybe there's even a tagline at the end like 'ecobee...stop wasting energy'.
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