Each week we share one video idea with one brand. (creative pro bono)

Who is LoveSac?

LoveSac makes two pieces of premium quality furniture; sectional sofas called Sactionals and big old foam bean bags called Sacs (outside of Adam, they are the original sac). We own one of their SuperSacs (the 6ft model), it's over 10 years old and been through it all, and it's still in fantastic condition; whereas we've seen competitor sacks where the cover zippers have broke or the foam gone stale within a year or two.

Despite the companies great products and cool brand image, they have been very susceptible to knockoff competitors stealing business from them (especially in the Sac category). Some of this is due to competitors under cutting prices, and some of it due to lack of brand awareness (customers just don't understand the difference, isn't a bean bag, just a bean bag). We believe the latter can be solved by better representation online with cool shareable content that educates and entertains.

How is the game Cornhole played?

Standing 27 feet back, opponents throw small bean bags towards the hole of a propped up wood platform. 1 point is awarded if you land on the platform. 3 points are awarded if you get into the hole. It's a simple game and very fun to play.

What is a Trebuchet? 

A trebuchet is a type of siege engine used in the Middle Ages...and in Lord of the Rings (remember when Minas Tirith is under attack in Return of the King). Using a counter weight, the trebuchet is able to throw large and heavy objects great distances.

The Idea

LoveSac hosts a competition between two rival college engineering departments (let's say Utah State vs University of Utah for example). Each engineering team is responsible for building a trebuchet that is capable of launching an 80 pound 6 foot wide SuperSac. LoveSac will provide the two wood platforms with large holes used as targets, as well as the sacs. First team to 21 points wins!

The event will be filmed and edited into what will undoubtedly be the most epic 'cornhole' video ever made.

If you're interested in Spaceman Creative making videos for your company, visit us here.

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